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OUR HOST

Risto Kuulasmaa

Risto (b. 1978) is a Finnish-born and Amsterdam-based global marketing entrepreneur, start-up founder, media executive and TV and film producer who has been studying the concepts of doubt, vulnerability and imperfection his entire life. Having worked as a volunteering board member of UNICEF Finland, Risto believes in meaningful change and sustainable growth through curiosity, empathy and positivity. Outside of work, Risto remains a forever promising beginner in surfing, painting, jogging and telemark-skiing.

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Edita Prima is the kindest Nordic tech company with a unique heritage that reaches all the way to 1859. We help our clients communicate more efficiently which improves their businesses and customer experiences. We orchestrate automated customer journeys to perfection by turning data friendly.

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Watch our film about the importance of imperfection